Seasonal business strategy for experienced service providers
Built to Flow Podcast
Conversations about building a business that works with your life, not against it. Hosted by Heather Crabtree — business strategist and creator of the Built to Flow Framework.
ABOUT THE SHOW
Inside the Built to Flow Podcast
The Built to Flow Podcast is for experienced service providers and business owners who are done forcing strategy that doesn't match their reality.
Each episode explores a piece of the Built to Flow Framework: the four business seasons (Expansion, Contraction, Recalibration, Integration), the five core areas every business needs to attend to, and the ALIGN Method for keeping your business and your life in honest conversation with each other.
This isn't a show about hustle, hacks, or scaling for its own sake. It's about building businesses that hold up — through every season, every shift, every evolution.
Episodes
About the Host
Hi, I’m Heather Crabtree
With 22 years of business ownership and 16 years of advising experienced service providers, I've built and rebuilt my own businesses more than once — through expansion, contraction, and the kind of seasons no business plan accounts for.
Built to Flow is the framework I built from those years: a seasonal approach to strategy for experienced business owners who are done forcing decisions that don't match their reality. On this podcast, we explore what it actually takes to build something sustainable — through every season, every shift, every evolution.
Strategy can be measured. Pace can be your own. And flow is always an option.
business strategist, podcast host, and creator of the Built to Flow™ Framework
