Ongoing Strategic Support for the Next Season of Your Business
Built to Flow Lab
The Built to Flow Lab is an ongoing strategic advisory environment for experienced business owners who want thoughtful, season-aware support as their business evolves.
Inside the Lab, you receive perspective, guidance, and space to think clearly alongside other values-led leaders without the pressure of constant decision-making or carrying everything alone.
The Built to Flow Lab is an ongoing strategic advisory environment for experienced business owners who want thoughtful, season-aware support as their business evolves.
Inside the Lab, you receive perspective, guidance, and space to think clearly alongside other values-led leaders without the pressure of constant decision-making or carrying everything alone.
How the Built to Flow Lab Supports You
Ongoing strategic support, designed to evolve with you
What Support Looks Like Inside the
Foundational Strategic Advisory Session
Strategic support that adapts to your business, leadership, and life
The Built to Flow Lab is designed to support you over time through steady, season-aware strategy. Support inside the Lab is structured to create clarity at key moments and continuity as your business and leadership evolve.
Built to Flow Lab
The Lab begins with a 90-minute Strategic Advisory Session to clarify your current season, identify the decisions that matter most, and establish a shared strategic direction for your work inside the Lab.
Strategic Advisory Brief
Following your session, you receive a Strategic Advisory Brief that captures your business context, priorities, and direction — serving as a living reference point as your work evolves.
Ongoing Strategic Advisory Support
Thoughtful, season-aware guidance to help you navigate decisions, integration, and growth with perspective and clarity over time.
Private Clarity Calls
Two intentional 1:1 clarity calls designed to support integration and evolution as your business and leadership shift.
Asynchronous Advisory Support
Ongoing feedback and perspective between calls, allowing you to move forward without needing constant meetings or urgency.
MONTHLY GROUP Advisory Roundtables
Regular group advisory conversations focused on shared insight, pattern recognition, and strategic perspective alongside other experienced leaders.
Who the Built to Flow Lab Is For
For experienced leaders navigating what comes next
The Built to Flow Lab is designed for experienced service providers and business owners who have built something real and are now navigating growth, change, or complexity. This is for leaders carrying more responsibility and making higher-stakes decisions as their business and leadership evolve.
The Lab is best suited for those who value perspective over urgency and want ongoing strategic support that respects their capacity, season, and life, not a one-size-fits-all approach to growth.
A year-long strategic support for your next season of leadership
INVESTMENT
$500
10 MONTHLY PAYMENTS
This includes:
✓ 12 months of ongoing strategic advisory support
✓ A foundational 90-minute Strategic Advisory Session
✓ A Strategic Advisory Brief to anchor priorities and direction
✓ Asynchronous advisory guidance from Heather throughout the year
✓ Two private clarity calls for integration and evolution
✓ Monthly advisory roundtables for shared insight and perspective
✓ A private strategic home base for continuity and long-term thinking
This is grounded, ongoing strategic support without pressure, urgency, or performative progress. The Lab is designed to evolve with you as your business and leadership deepen.
If your next season calls for clarity, thoughtful strategy, and support that truly matches your depth, I’d be honored to walk beside you.
$5000
PAY IN FULL
Join the Built to Flow Lab
The Built to Flow Lab is an ongoing strategic advisory environment for experienced business owners who want continuity, perspective, and thoughtful guidance as their business evolves.
This is long-term support designed to move with your season, capacity, and leadership, not a short-term program or sprint.
Meet the Guide
I’m Heather Crabtree Business Strategist, Strategic Advisor and creator of Built to Flow™
Built to Flow was born from those seasons. My work is grounded in the belief that sustainable growth doesn’t come from pushing harder, but from moving in rhythm with your capacity, values, and leadership. When businesses are built this way, the ripple effect is real — leaders reclaim their well-being, businesses grow with integrity, and long-term success becomes something you can actually live inside of.
The Lab is where we hold that work together.
Frequently Asked Questions
No. The Lab is an ongoing strategic advisory environment. There’s no curriculum to complete or modules to move through. Support is centered on real-time decision-making, integration, and long-term strategic thinking as your business evolves.
The Built to Flow Lab is a 12-month commitment. This allows for meaningful strategic work, integration across seasons, and support that isn’t rushed or transactional.
The core of the Lab is asynchronous strategic advisory support — thoughtful guidance and perspective as questions arise — paired with monthly advisory roundtables and two private clarity calls during the year. This creates continuity without requiring constant meetings.
Yes. The Lab begins with a 90-minute Strategic Advisory Session and Strategic Advisory Brief to establish shared context and direction. If you’ve already completed a Strategic Advisory Session prior to joining, that work carries forward and no additional session is required.
No. The Lab offers ongoing strategic support within a shared advisory environment. For those who need deeper, fully personalized partnership, private strategic options may be explored by invitation.
Yes. The Lab is designed specifically for business owners navigating change, complexity, or a new season of leadership. You don’t need everything figured out — clarity is something we build together.
The Lab is best suited for experienced business owners. If you’re early-stage, looking for step-by-step execution, or want a fast-paced program with clear milestones, this likely won’t be the right fit.
If you’re craving perspective, continuity, and strategic support that respects your capacity and life — rather than urgency or constant action — the Lab is designed for you. Applications help ensure it’s the right fit and clarify the best starting point.